Released on: May 2, 2008, 2:11 am

Press Release Author: Genie Events & PR Pvt. Ltd.

Industry: Food & Beverage

Press Release Summary: It is good time for wine-makers and connoisseurs of wines in
India. The Indian wine market has grown by 40 percent last year and is expected to
surpass the growth figure this year. Contrary to popular belief that imported wines
rule the roost in the Indian market, local wine makers have led the growth. Leading
the current wave of upheaval in the Indian Wine Market is N.D. Grapes Pvt Ltd, one
of the illustrious names in Indian wine Industry. After enjoying huge success in
exporting wine & table grapes ND Wines have now become India's one of the leading
grape-crushers.

Press Release Body: It is good time for wine-makers and connoisseurs of wines in
India. The Indian wine market has grown by 40 percent last year and is expected to
surpass the growth figure this year. Contrary to popular belief that imported wines
rule the roost in the Indian market, local wine makers have led the growth. Leading
the current wave of upheaval in the Indian Wine Market is N.D. Grapes Pvt Ltd, one
of the illustrious names in Indian wine Industry. After enjoying huge success in
exporting wine & table grapes ND Wines have now become India's one of the leading
grape-crushers.

Last year, 7.6 million liters of wine was consumed that included 1.5 million liters
of foreign wines. This year, the consumption has grown to 11.25 million liters of
grape crush.

India's grape crush also gained a record jump in tones for this fiscal year ended on
March 2008, up by many percentage points from the 2007 grape crush, according to the
Preliminary Grape Crush Report released by The Agricultural and Processed Food
Products Export Development Authority (APEDA).

According to the report, N D Wines accounted for one of the leading Largest
Percentage of crush volume of the total grape crush. Red wine varieties accounted
for the largest share of all grapes crushed during this period.

Wine Market in India is expanding fast and it is a good potential market for Indian
wine Manufactures too.

Grape-crush in India is set to triple by 2011 to touch 17 million litres per annum,
according to a study conducted by UK-based International Wines and Spirits Records
(IWSR).

Consumption among India\'s billion-strong population is more than seven million
bottles a year. That is equivalent to half a teaspoon per head, compared with 20
litres per head in Britain. Market watchers are expecting rise in Indian wine
consumption ratio.

As per the study, wine consumption in India stood at six million litres in 2006 and
in the last four years, it has risen by over four times. \"Contrary to popular belief
that only imported wines are mainly consumed, most wines consumed in the country is
locally produced, accounting for 75 per cent of the total volume," says the report.

Historically, grapevine (Vitis vinifera L.) is grown mostly for wine making in the
world over. In India, on the contrary, remarkable success has been achieved in table
grape production and now the yield levels of fresh grapes are among the highest in
the world. At present in India grape is grown over an area of 60,000 ha with an
annual production of 1.6 million tonnes (FAO, 2005).

Leading the race of wine farming in India is the state of Maharashtra. About 38
private wineries have come up in the country, out of which 36 exist in Maharashtra
alone. There is one winery each in Karnataka and Goa.

In Maharashtra, wine grapes are grown in 3 regions, such as Pune - Narayangaon,
Nashik and Sangli - Solapur areas. It is expected when N D vineyards start yielding
in about 2-3 years, around 5,000 tons of wine grapes will be ready for crushing each
year yielding on an average of 20 lakh litres of wine annually. There is a steep
annual growth rate of about 20% in the present turn over of around Rs. 200 crores
for the wine industry. Besides this, demand for imported wines from the N D Wines
stable is increasing day by day in India. The total investment on wineries of
Maharashtra was Rs. 77.75 crores in 2004 and rose to Rs. 109.17 crores in 2005.
Despite of all this competition arising in the field N D Wines is able to keep its
position on highest.

How is Wine made?

Wine is the product of the fermentation by yeast of grape juice or grape must, grape
juice that still contains the fruit\'s skins and seeds. Once the grape sugar has been
completely consumed, fermentation is complete, and wine has been produced. The
science that deals with wine making is known as Enology.

While the basic production elements of wine are simple, manipulation of the grapes,
juice or must, and wine to produce the desired combination of flavors and aromas is
very difficult, and many recognize this process as an art form. N D Wines try to
optimize production of specific aromas and flavors described with terms like cherry,
chocolate, vanilla etc and minimize the formation of negative flavors and aromas
described as wet dog, plastic and rotten egg. It is also important that the wine
acids and alcohol are balanced. If the wine is too acidic, the wine may taste sour.
If the ethanol level is too high, the wine will have a strong taste of alcohol.

The single most important factor that contributes to a wine\'s character is the
grapes that are used for crushing. Grapes influence the wine\'s flavor, alcohol
content, acidity, and even its color. N D wines uses best quality grapes for its
wines, and this is the prime reason for the change in taste and quality of other
wines and N D Wines.


ABOUT N. D. WINES PVT. LTD.

Within a short period, N. D. Grapes became the most favored brand in countries like
Hong Kong, Singapore, Malaysia, Africa, and Europe etc. The brainchild of Ashok
Gaikwad, the company initially began as a table-grape exporter under the brand N.D
Wines in 1993. In 2004 they entered into wine manufacturing as well as exporting.
Before launching wine under the banner of N.D. Wines Pvt. Ltd. they have exported
wine to Sula a brand name in Indian market. Now, they have entered into the
competition and are all set rule the national as well as international market.

N. D Grapes, the first company to get the distinction of single largest exporter of
India, is regular and sole supplier to J. Stainbury, Tesco and Mark's & Spencer's.
It supplies much of the grapes and wine to better-known producers. Today N.D. wines
has a strong hold in major states across India like Maharashtra, Goa, Diu, Daman,
Silvassa, Rajasthan, U. P, Chandigarh, Karnataka, M. P etc. It's served in best of
hotels but even served in the prestigious and luxurious trains like The Deccan
Odyssey: promoted by Maharashtra government and Palace on wheels promoted by
Rajasthan government. Not only this growing wine culture in India has lead them to
increase their productivity from 5.5 lacs of bottles to 8.75 lacs of bottles in
coming year.


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